Erick Petersen

Vice President of Marketing & Channel Development

Erick is leading our efforts to integrate the Demand Energy brand and remarkable customer experience into Enel and Enel Green Power while increasing awareness and introducing our technology to potential customers and partners.

Prior to joining Demand Energy in 2012 Erick was part of the leadership team that turned around and built PV Powered into the leading solar inverter company in North America. As Vice President of Sales and Marketing at PV Powered, Erick hired the teams and crafted the positioning, branding, and industry-leading customer experience that helped fuel the company’s dramatic growth in market share and eventual acquisition by Advanced Energy in 2010. At Advanced Energy, Erick took on the role of VP Business Development, Strategy and Government Affairs, supporting the successful integration of the two solar inverter business units.

Prior to PV Powered, Erick spent 10 years at Planar Systems, where in his final assignment as Vice President and General Manager of the company’s Commercial Business Unit, he lead the growth of this internal start up business from zero to $100M in three years. Erick holds a B.S. degree from Oregon State University, and graduated from the Advanced Executive Program of the Kellogg Graduate School of Business Administration at Northwestern University.